My Portfolio

Heather Rawlins Photography - Website rewrite & redesign

About

Heather is a professional brand and family photographer based in Nuneaton, Warwickshire

Brief

To update, rewrite & redesign Heather's website to reflect her expanding into Brand photography and to position her as both a family and brand photographer.

Solution

Heather and I discussed the feel she wanted for her website, her ideal client and how she wants her target clients to feel about her services.

She had an existing Wix site which I re-designed with her branding colours to make the most of her website and also to give a more luxurious and professional feel.

I rewrote the website to reflect the benefits of her business to her target audience and I designed and wrote the website with SEO principles in mind.

In the month since completion of the project, Heathers website impressions and click throughs have increased substantially and she is also getting more higher quality leads.

RH Utilities Website Refresh

About

RH Utilities is an energy procurement company who also provide energy efficiency recommendations

Brief

To create copy for RH Utilities new website to include new home, services, and about pages and to refresh the current FAQ and contact pages. In particular they wanted their website to more heavily incorporate their energy efficiency services.

Solution

We spoke about the business' target audience including how they would come to the page, what their pain points were, what information they would want and what actions we wanted to take once they arrived on the page.

I collaborated with the web developer to create a website in line with the company branding. My copy primarily focused on the company's USP (unique selling point) and the benefits that they can provide to their clients. 

As most of the business clients come via the director's networking efforts, I wanted the copy to complement this. Prospective clients will visit the website after swapping business cards to find out more so I wanted to provide enough information to answer any questions and meet their pain points. I also wanted the copy to invoke trust so that the clients felt like they were in good hands working with RH Utilities and that they'd made the right choice in working with them.

Jolliepop Creations - Product Descriptions

About

Jolliepop Creations is an Etsy shop selling handmade seasonal decorations and cake toppers

Brief

To create product descriptions for all of Jolliepop Creations listings to display on the Etsy Marketplace with the purpose of selling as many as possible.

Solution

I researched trending keywords for each product to use in the description, title and tags. I also compared the product to those available from competitors who were sucessful on the Etsy market place. I wrote keyword rich descriptions as well as telling the story of the item including how it was constructed in order to make them more personable to the target audience.

DoorDash Landing Page (Spec ad)

About

DoorDash is a third party online food ordering and delivery platform which allows customers to connect with restaurants in their community and place food orders

Brief

A Facebook ad campaign will be run for prospective restaurant partners and when they click on the link they will come to this landing page. We want them to sign up and become a DoorDash Partner

Solution

With some restaurants struggling due to the recent pandemic, I really wanted to push the benefits to small businesses of becoming partners with DoorDash. I also want to emphasis how easy it is so I created a landing page which let owners know what to expect as partners and also outlined the process of becoming a member so that they could diversify their businesses and increase their customer base and profits.

Design by copywriter

Johnson's Baby Conditioner Email Newsletter (spec ad)

About

Johnson & Johnson's are a pharmaceutical company who also provide a wide selection of trusted baby products.

Brief

To provide an email newsletter with a coupon to encourage customers to visit stores and purchase Johnson's baby conditioner

Solution

I collaborated with a graphic designer to create the email newsletter. We wanted to ensure we were inline with the Johnson's branding and use the right tone of voice whilst also appealing to parents and presenting the benefits of the product. I asked the designer for a picture of a baby having a bath and having fun in line with the product benefit of the no tears formula and we were very happy with the resulting design.

Designer - Eloise Vine - available @ellievinedesign on Instagram

Covergirl (Spec Ad)

About

Covergirl is a popular American cosmetics brand

Brief

To create an ad for a Magazine which showcases the new Covergirl True you Match lipstick which enhances the colour of a persons natural lips

Solution

I collaborated with a graphic designer, we wanted an image of a model who was showcasing the natural look and who appeared to be wearing minimal lipstick. We used 2 images of the lipstick itself and matched the lipstick colour to what the model was wearing and tried to keep within the brand tone and messaging for both the image and the copy. The copy was used to promote the benefits - and be in keeping of the lifestyle of the target audience.

Designer - Eloise Vine - available @ellievinedesign on Instagram

Blue Squirrel - Blog Post

About

Blue Squirrel is a website and software development company that create web based solutions for businesses.

Brief

To provide content for the Blue Squirrel blog in order to help with the SEO for the website and to increase traffic to the website

Solution

I researched the target audience and put together a list style blog post with the kind of valuable content that they would want to read. I also created a graphic that was optimised for social media so that this could be pinned on Pinterest which the aim of attracting more readers.