The Linkedin Launchpad
What if you could create a LinkedIn strategy ONCE and use it to consistently attract leads and clients, all while spending just a few hours a week on the platform
It sounds too good to be true right? But it's not. Service-based business owners like you are already using LinkedIn to build an engaged audience of dream clients who want what they sell and are buying their services in droves.
If you're here, I'm guessing you want to learn how to do it too? You've seen the potential LinkedIn has to offer and you want to apply that to your business and see how it can benefit you.
But you need somewhere to start, someone to point you in the right direction and tell you what to do and where to begin.
That's where the LinkedIn Launchpad comes in.
Over the course of 6 weeks, you'll learn everything you need to know so that you can start showing up more confidently on LinkedIn, establish yourself as the trusted expert in your field, build your community of engaged followers, and start generating high-quality leads in a non - salesy way on the platform.
Through a blend of expert guidance, actionable strategies, and practical exercises, you’ll gain the clarity and confidence to make LinkedIn work for you—without the overwhelm.
Secure your place here 👇
So, what will you learn inside the LinkedIn Launchpad?
Here’s a breakdown of the 6-week journey that will take you from feeling invisible to becoming the go-to expert in your industry.
Week 1: Introduction to LinkedIn and set up
By the end of this session, we'll ensure that your profile(s) accounts are set up and ready to go (and everything's working as it should. I'll give you an in-depth tour of LinkedIn and its features so that you can find your way around. We'll also discuss the different types of accounts - personal vs business and also whether you need to pay for LinkedIn. You'll also have the option to set some goals we can measure over the 6 weeks.
Week 2: How to Optimise Your LinkedIn Profile For Your Audience
By the end of this session, you'll have all the tools you need to ensure your profile is sufficiently optimised so that you show up successfully in the searches. We'll discuss filling in all the profile sections, what images to use here, and your headline so you can show off your business to the utmost advantage (and I'll show you some of my best tips and tricks too).
Week 3: How to build a community of engaged followers
By the end of this session, you'll have developed some strategies to help you grow on LinkedIn without even posting. We'll be talking about growing connections and followers on LinkedIn, how to find your ideal client, how to attract their attention, and how to get them to connect with you.
Week 4: Best practices for posting
By the end of this session, you'll know LinkedIn's top practices for actually posting on LinkedIn. We'll cover how to find ideas of what to post, when to post, how often to post, what hashtags to use, and what each of your posts should include for success.
Week 5: How to write an engaging post using storytelling
It's all very well posting, but we want you to stand out from your competitors, so in this week's session we'll talk more about how to write engaging posts. We'll talk about how to write, the storytelling frameworks you can try, and what to do to get attention.
Week 6: Analytics and how to 'sell' on LinkedIn
This week we'll cover analytics and how to use them. We'll also discuss what not to do on LinkedIn, and I'll show you some outreach methods on LinkedIn to help you get those sales.
A bit about me
Hi, I'm Gemma Edwards and I'm passionate about helping business owners see the value in what they do and then use that to share their stories with confidence on LinkedIn.
I'd not been on LinkedIn more than a few months and I had less than 100 followers, when my first post went "viral" with a staggering 27,000 impressions.
Since then, I've been a regular poster and commenter on LinkedIn and I regularly share my top tips and advice on LinkedIn along with my journey as a business owner on the platform.
Last year a friend came to me and asked me for tips on using LinkedIn because she said I was 'good at it'. That night I went home and wrote down what I thought would be a few tips, but that list became a presentation, the presentation became my first course and I've never looked back since.
The first course participants quickly started seeing results - reconfirming that this works and if it worked for them it will work for you too. All you have to do is take that first step and book your place.
Feedback from Course Participants
I completed Gemma’s LinkedIn Launchpad course, and it was a game-changer. The course stretched me beyond what I thought I could achieve and gave me the tools and encouragement to build my LinkedIn profile and posts to a level I hadn’t imagined possible—all in a remarkably short time. Gemma created an environment where I, and many others, felt inspired to push past our limits and take real action.
- Grant Hamel, High Performance Coaching
I had the pleasure of attending Gemma's LinkedIn Launchpad course, and I can’t recommend her highly enough. Gemma’s expertise and clear coaching style made a huge difference, helping me understand how to craft more engaging and impactful content on LinkedIn.
One of the key takeaways for me was learning how to tell stories that truly connect with my audience — sharing experiences in a way that feels authentic while still driving business engagement. Gemma also showed me how to structure posts effectively, making them both informative and memorable.
Her guidance was practical, insightful, and easy to apply, and I’ve already seen positive results from putting her advice into action. If you're looking to improve your LinkedIn presence and storytelling skills, I’d highly recommend taking the court— Gemma's expertise is invaluable. -Richard Frazer, Frazer Finance
I think my main takeaway from the course was to stop overthinking and to just do the post. Not keep thinking about it and striving for perfection, it doesn’t always need to be perfect. Be confident and post! It's meant I've been able to show up more and be more confident on linkedin - helping me to grow my account. - Sonia Diamond, Diamond Electrical Installations
Does any of the following sound familliar?
- You have or are considering using LinkedIn to promote your business but don't know where to start
- You've been on LinkedIn for a while and aren't sure what you're supposed to be doing
- You're on LinkedIn and have been posting but aren't getting results
- You don't know what to post on Linkedin
- You don't know how to write for LinkedIn
- You don't think you have time to write for LinkedIn
- You don't know how to sell without being 'salesy'
- You are willing to commit and follow the strategies mentioned here.
If this sounds familiar this course is for you
What's included?
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Interactive Workshops: Dive deep into the world of LinkedIn with Gemma in six weeks of engaging and interactive workshops sessions. Each session is delivered live and is designed to equip you with practical skills and actionable strategies to elevate your online visibility and grow your business.
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Small Group Sessions: Join a small, intimate group of fellow business owners on the same journey towards LinkedIn mastery. Benefit from personalised attention, peer support, and valuable insights from diverse perspectives.
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Your Questions Answered: Get your burning questions answered by Gemma in real-time during the sessions. Whether you're seeking clarification on a concept or need tailored advice for your specific business goals, I'm here to help.
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Group Accountability: Use the support and encouragement of your fellow participants to keep you committed and hold you accountable to your goals. Share ideas, celebrate successes, and overcome challenges together as you progress towards your LinkedIn goals.
- Ongoing Support: The learning doesn't stop when the course ends. With access to our private group chat you can continue to network and engage with peers enjoying continued support long after the course to ensure your long-term success on LinkedIn.
👇Get Your Course Info Here 👇
The online training programme starts on Wednesday 21st May @ 7pm.
Sessions will be held on Zoom
A link to join the first session will be sent via email on Friday 16th May
A group Whatsapp chat will also be set up so you can chat and share ideas with fellow members between sessions
And all this for a one-off payment of £99
So what are you waiting for?
But wait there's more!!!!!
Exclusive Bonus: The LinkedIn Launchpad Workbook
When you enroll today, you'll also receive the LinkedIn Launchpad Workbook – a 40+ page powerhouse packed with actionable tips, tricks, and inspiration to help you grow your business on LinkedIn.
In this workbook, you’ll find:
- More strategies for optimising your profile and content
- Further inspiration for your next LinkedIn post to boost your engagement and visibility
- Regular actions to keep your LinkedIn growth on track
- Plus so much more!
This valuable resource is yours FREE when you join the LinkedIn Launchpad. It’s designed to support your journey and ensure you get the most out of every session.
Don’t miss out!
