The LinkedIn Growth Workbook
What if you could create a LinkedIn strategy ONCE and use it to consistently attract leads and clients, all while spending just a few hours a week on the platform
It sounds too good to be true right? But it's not. Service-based business owners like you are already using LinkedIn to build an engaged audience of dream clients who want what they sell and are buying their services in droves.
If you're here, I'm guessing you want to learn how to do it too? You've seen the potential LinkedIn has to offer and you want to apply that to your business and see how it can benefit you.
But you need somewhere to start, instructions that show you what to do and how to do it.
That's where the LinkedIn Growth Workbook comes in.
It's a 30+ page LinkedIn Workbook providing you with a step-by-step guide to mastering organic LinkedIn visibility, authority, and attracting the right clients to your business. Through a blend of expert guidance, actionable strategies, and practical exercises, you’ll gain the clarity and confidence to make LinkedIn work for you—without the overwhelm and all at a pace that works for you.
What's included:
This Workbook is a digital download that you can open and read on your tablet or print from your computer. In the workbook, we cover:
- Defining your business, ideal client, & main offers to enable you to set achievable goals for LinkedIn
- How to optimise your LinkedIn profile to attract your ideal client
- How to build an engaged community of followers on LinkedIn
- Posting strategies for LinkedIn - i.e. how often to post, types of post, when to post
- What to post i.e. where to find inspiration and how to use stories in posts
- How to write and structure an engaging post
- Caption writing tips, prompts, and advice
- How to sell on LinkedIn with sales posts and DM examples
- How to use analytics on LinkedIn
A little bit about me
Hi, I'm Gemma Edwards and I'm passionate about helping business owners see the value in what they do and then use that to share their stories with confidence on LinkedIn.
I'd not been on LinkedIn more than a few months and I had less than 100 followers, when my first post went "viral" with a staggering 27,000 impressions.
Since then, I've been a regular poster and commenter on LinkedIn and I regularly share my top tips and advice on LinkedIn along with my journey as a business owner on the platform.
Last year a friend came to me and asked me for tips on using LinkedIn because she said I was 'good at it'. That night I went home and wrote down what I thought would be a few tips, but that list became a presentation, the presentation became my first course and then I wrote the workbook to support the course participants.
Not everyone has the time to attend a 6 hour course and that's why I decided to release the workbook as well - so that you could work through it at your own pace.
With the workbook in hand, you'll have all the tools you'll need to make a success of your business organically on LinkedIn.